In the News | Company Info | Press Releases
| TechCrunch | September 17, 2008 |
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Element Bars: Built-To-Order Nutrition Bars That Don't Taste Like Chalk |
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Health food stores are filled with a myriad of apparently magical supplement bars, guaranteeing everything from a stronger immune system to enhanced eyesight. But for all their variety, most of them taste horrible. Element Bars, an Illinois-based startup launching today, is handing the reins over to the public, giving users the chance to build their own (hopefully better tasting) supplement bars.
If Element Bars can prove that its bars are either better tasting or healthier than the competition, it could find itself in a very profitable niche. Health fanatics are notoriously picky when it comes to the food they eat, and will probably flock to the service. »http://www.techcrunch.com/2008/09/17/element-bars-built-to-order-nutrition-bars-that-dont-taste-like-chalk/ |
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| Gadling.com | September 18, 2008 |
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Like energy bars? Element Bars lets you design your own. |
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When I travel, I'll usually have a couple of energy bars in my bag. They are the kind of thing that can be really handy after you have been stuck on the tarmac for 5 hours with nothing but a bag of nuts. Your average wellness store will have 100's of different bars on their shelves, and it can be really hit or miss when it comes to finding the right bar.
Element Bars is taking a different approach to energy bars, by letting you design your own custom bar. The bars are all made from natural ingredients, with no artificial sweeteners. As you build your bar, the nutritional information panel is constantly updated helping you tweak your selections for the exact values you want. Price aside; being able to design and tweak products like this seems like a great idea, and I'm sure we'll see other companies put the Internet to good use with more custom food in the future. »http://www.gadling.com/2008/09/18/like-energy-bars-element-bars-lets-you-design-your-own/ |
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| KillerStartups | September 18, 2008 |
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ElementBars.com - Customize Your Energy Intake |
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Remember that Simpson's episode that Homer eats power bars and becomes a mountain climber? If that episode resonated with you, then you have to check out Elementbars.com. With this great service, you'll be able to customize the ingredients that go into your energy bars, allowing you to tailor them to your diet and exercise routine.
There's a pretty fun quiz, which will allow you to determine what elements you need most in your power bars. If you're riding the fitness train, then this site is custom made for you. »http://www.killerstartups.com/Site-Reviews/elementbars-com-custom-energy-bars |
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| That's Fit | September 18, 2008 |
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Design your own Energy Bar |
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On the run? ... sometimes it's hard to find one you like, so one company has come up with a novel approach to finding the right energy bar.
Element Bars offers you the ability to build your own energy bar. The best part? They have a nutrition chart on the side that let's you know the running calorie count of your custom bar so if you're watching carbs, calories or fat, you can make sure you stay within an acceptable range. »http://www.thatsfit.com/2008/09/18/design-your-own-energy-bar/ |
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| Urban Daddy | September 19, 2008 |
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In Your Element |
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We suggest an Element Bar, your new post-workout hunger fix. Launched Wednesday from a Humboldt Park bakery, it may actually be the first nutritional bar you'll truly enjoy. After all, it's designed by someone with your incomparable tastes: you.
Don't be afraid to overdo it, either; if you want M&Ms with extra protein, we won't tell your trainer. »http://www.urbandaddy.com/chi/1675/Element_Bars_Chicago_CHI_In_Your_Element_UrbanDaddy_Archives |
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| Cycle Jockey | September 23, 2008 |
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Build Your Own Energy Bars |
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Have you ever eaten an energy bar and thought that you could build a better one? If so, now you can in a short amount of time without all the mess.
ElementBars.com allows users to design their own custom energy bar by using an interactive drag-and-drop interface and then naming their custom creations. I created and ordered my first element bar in just under 10 minutes. Their interface is very simple to use and very well laid out. »http://cyclejockey.com/?p=303 |
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| That's Fit - Fitz's Cool Tools | September 30, 2008 |
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Element Bars -- Design your own! |
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If you're a person who likes to have a protein/energy bar on occasion when you can't grab a meal, or uses them as a healthier version of snacks or desserts ... Element Bars are a fantastic choice. Why? You can design them yourself!
The process is really quite fun, and you'd be surprised how personalized these bars can be. My favorite was "Chocolate Nut Pie". I couldn't decide whether this bar tasted more like chocolate chip cookie dough or brownies, but either way ... it was delicious. »http://www.thatsfit.com/2008/09/30/fitzs-cool-tools-element-bars-design-your-own/ |
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| Diets In Review | October 2, 2008 |
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Create Your Own Supplement Bar |
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You walk down any nutrition supplement aisle in any grocery or super-store and you will see how many products flood the shelves.
However, if you have the extra money to spend and occasionally purchase some of these products there are some that are better then others. An interesting article I found was one discussing a company producing supplement bars, called Element Bars, and allowing people to personalize a bar according to their taste likes and dislikes. »http://www.dietsinreview.com/diet_column/10/create-your-own-supplement-bar/ |
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| Springwise | October 3, 2008 |
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More custom energy bars |
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Chicago-based ElementBars.com aims to give users a simple, step-by-step process for designing their own energy bars from scratch.
The site warns users if they have selected incompatible ingredients, and it will even recommend a mix for users who answer a few lifestyle-oriented questions. »http://www.springwise.com/food_beverage/more_custom_energy_bars/ |
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| TrendTrekking | October 16, 2008 |
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Element Bars |
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There might be a growing backlash to the grab n' go food culture we've become accustomed to in this country, but there's no escaping the need for a quick, nutritional snack to keep us going during our busy days. What if we could customize our own bar to meet our specific personal needs?
Element Bars do just that! Plus, these are custom-designed and baked especially for you, or someone special. We made our own Trendtrekking cherry cashew protein bars and we found them yummy »http://www.trendtrekking.com/2008/10/16/element-bars/ |
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| Type-A Mom | November 4, 2008 |
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Element Bars Review |
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One of the most important features of any food item is the taste, and Element Bars certainly deliver!
The freshness of each bar tested was evident. They come packed in a sealed plastic package and they were moist and flavorful. These bars pack a lot of punch in the nutrition category. »http://typeamom.net/Gifts-for-Dads/Element-Bars-Review.html |
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| Chicago Sun-Times | November 19, 2008 |
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A healthy idea, bar none |
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Jonathan Miller's wife, Jennifer, really hates raisins in her protein bars.They're not really Jonathan's thing, either. He prefers dried cherries.
But he couldn't find anything like that in stores, so he started making his own. He can have some made for you, too, via Element Bars - custom protein bars. Thanks to a nifty online interface, users can drag and drop their favorite ingredients into a little bundle of personalized goodness and have it shipped to their homes. You can get your whey your way. »http://www.suntimes.com/lifestyles/food/1286459,FOO-News-proteinbar19.article |
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| PBWC Connections | Fall 2008 |
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My kind of bar! |
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Munch on an Element Bar, a new way to Make Your Own Bar (MYOB) by clicking organic and conventional ingredients.
They're yummy and handmade with nutritional information on the package. »http://www.pbwcconnections.com/registration/pdf/PBWCConnectionsMag_Fall2008.pdf |
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| Fat Fighter TV | February 16, 2009 |
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How to build a protein bar |
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Did you know you can design your very own protein bar...then have someone else make it for you? Nice, huh? I just found out about this very cool website, ElementBars.com.
I had a shot at this and it was really fun! The FatFighterTV bars I designed are chewy with chocolate chips, peanuts, flax seeds and soy protein. Very yummy! »http://fatfightertv.com/blog/2009/02/how-to-build-a-protein-bar-and-win-your-very-own-12-pack/ |
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| Vegan Examiner | March 14, 2009 |
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Element Bars Review |
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Element bars are a cool idea and an answer to the limited selection of vegan food bars.
The ingredients don't just stop at fruit and nuts though, a variety of vegan ingredients can be packed into these scrumptious bars. Element Bars are a delicious, healthy, and fun product I believe will do very well. I give ElementBars.com 4/5 Stars. »https://www.examiner.com/x-4198-Vegan-Examiner~y2009m3d14-Element-Bars-Review |
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| Forbes | April 7, 2009 |
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Lessons From 10 Recession Start-Ups |
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Element Bars (Chicago, IL) makes and markets custom edible energy bars from a variety of ingredients listed online. Bars sold by the dozen for $36.
Rather than trying to raise a million dollars and launch something huge, start small and test the demand for your product," Miller recommends. »http://www.forbes.com/2009/04/07/recession-startup-obstacles-entrepreneurs-management-startup_slide_3.html?thisSpeed=999999999 |
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| WPIX - New York City | May 20, 2009 |
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Latest Food News From The Food Network |
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 If you have somebody thats a health nut in the family, this is a great snack or gift ... Essentially these allow you to create your own snack line. Go to [ElementBars.com and you] can design your own energy bar based on your own nutrition needs. You can pick the nuts and fruit. .. and then they send you the bars in the mail. This is chalk full of energy [and you get to] design your own label »http://weblogs.wpix.com/news/local/morningnews/blogs/2009/05/food_news_1.html |
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| Twist Entertaining | June 10, 2009 |
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Create Your Own Snack Line |
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We are so inspired by our friends that are doing Marathons and Triathlons this summer that we thought we would celebrate them and their hard work by creating their very own snack mixes.
Don't think about the store bought ones . . . create your own at www.elementbars.com. You can tailor the bars to your own needs by dragging and dropping ingredients and vitamin boosts. »http://www.twistentertaining.com/portal/twisttip/tabid/66/Default.aspx?q=129 |
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| An Apple A Day | June 15, 2009 |
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Element Bars + giveaway |
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Element Bars is a very unique site where you can customize your own healthy bars!
You can customize the bars starting from the base! There are four different choices and if I would choose, I'd pick the date paste! You can also choose "organic" option. »http://blueskyworld.wordpress.com/2009/06/15/element-bars-giveaway/ |
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| Chicago Tribune | June 19, 2009 |
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Distilled in Chicago liqueur? Organic trade show boasts that and more |
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And from two entrepreneurs: A build-your-own energy bar (on a core of dates, oats, etc.) called element bars from Chicagoan Jonathan Miller whose clients include athletes "who want bars that specifically meet their needs" and wholesale.
»http://leisureblogs.chicagotribune.com/thestew/2009/06/beef-jerky-and-gin-organic-trade-show-boasts-that-and-more-.html |
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| Tasting Table | August 10, 2009 |
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In Your Element - Build a bespoke nutrition bar online |
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Fed up with existing high-fat, high-sugar (and boring) post-workout pick-me-ups, a Chicago-based company has broken the bar down to basics. Its Element Bars are focused around a core of natural ingredients and the input of a highly selective, tastemaking palate--yours.
Need inspiration? Take a quiz to get suggestions for a combo that best suits you, or crib some ideas from past bar-chitects. »http://tastingtable.com/entry_detail/everywhere/511/Build_a_bespoke_nutrition_bar_online.htm |
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| Meetings and Conventions | September 9, 2009 |
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Daily Hot Ideas - Elemental Nutrition |
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Planners can create meeting-themed Element Bars by picking their own ingredients to make the perfect energy bar.
Design a special one for a particular meeting -- perhaps a chewy bar with cranberries, cherries, cashews and chocolate chips for a C-level conference -- or offer a selection of flavors as a welcome gift. »http://www.mcmag.com/hotideaarticle_ektid28200.aspx |
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| Bestcovery.com | September 9, 2009 |
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Best Natural Meal Replacement Energy Bars |
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Everyone knows that home made is better. But who has the time? The clever geniuses behind Element Bars have created an interactive web site that allows you to make your own healthy energy bar -- and even go so far as allowing you to name your creation.
Element Bars gets our vote for #1 Best Natural Meal Replacement Energy Bar and with the ability to name your bar, you will be admired for your genius (again). »http://www.bestcovery.com/node/47233?whybest=1&best=47271 |
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| ABC - Shark Tank | September 13, 2009 |
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Shark Tank - Element Bars |
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| WalletPop.com | September 14, 2009 |
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AfterShark: Jonathan Miller -- bests the Sharks at their own game |
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Today's AfterShark interview is ... Jonathan Miller
In the end, he walked away with all the money he wanted, plus royalties, and unlike so many entrepreneurs who went before him, he kept control of his company, Element Bars. »http://www.walletpop.com/blog/2009/09/14/aftershark-jonathan-miller-bests-the-sharks-at-their-own-gam/ |
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| Reality TV Magazine | September 14, 2009 |
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Shark Tank: Episode Six |
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First to enter the Shark Tank was Jonathan Miller to pitch his company Element Bars
He customized a bar for each Shark, and they loved the taste and idea of the bars. »http://realitytvmagazine.sheknows.com/blog/2009/09/13/shark-tank-episode-six/ |
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| Entrepreneur.com | September 22, 2009 |
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Negotiating in Shark-Infested Waters |
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Quite possibly the smartest deal made on the show thus far was the one made by Jonathan Miller, creator of Element Bars, custom energy bars.
Harrington may have been the shark but Miller was the winner in that deal. He got his requested investment plus a percentage of sales in perpetuity and maintained control of his business. When the sharks bit, Miller bit back and got the upper hand in the negotiation. »http://blog.entrepreneur.com/2009/09/negotiating-in-shark-infested-waters.php |
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| Chicago Tribune | September 28, 2009 |
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Energy bar maker carves his own path to growth capital through TV appearance |
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His Chicago startup, Element Bars, offers a new twist on the energy bar concept by letting consumers choose ingredients on the company's Web site to build custom bars that are shipped to their doorstep.
Harrington hopes to use his relationships with shopping channels, Web developers and TV production studios to help Element Bars reach new markets. Miller started making his own bars for personal consumption in 2004, but didn't consider it could be a business until December 2007, when a friend of his wife's asked if he could make bars for diabetic children. »http://www.chicagotribune.com/business/columnists/chi-mon-minding-capital-0928sep28,0,2636676.column |
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| Chicago Reader | October 29, 2009 |
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In His Element |
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Before September 13, the night Jonathan Miller appeared on the reality show Shark Tank to pitch his year-old custom energy bar business, Element Bars, Inc., his Web site got about 200 unique visits a day. That night it racked up 25,000.
Miller's interest in energy bars dates back to a 2002..."I'd eat an energy bar off the shelf every day for breakfast, then crash from a sugar high by midmorning," he says. "I'd look at the lists of ingredients, and they were completely unpronounceable. The site, elementbars.com, allows customers to choose from four all-natural cores (oaty, chewy, crispy, datey), a variety of organic and/or natural dried fruits, nuts, sweets (from agave syrup to chocolate chips), and boosts such as whey protein or "immunity." »http://www.chicagoreader.com/chicago/in-his-element/Content?oid=1222888 |
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| Business Week | November 3, 2009 |
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How Elementary: Made-to-Order Energy Bars |
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A student at Northwestern University's Kellogg School of Management, Miller had been making his own high-protein nutrition bars when his wife, Jennifer, introduced him in December 2007 to another DIY energy-bar baker, Maria Sutanto
Within a month, they had a business plan: custom-producing fresh, all-natural bars to the specifications of each customer. . . and in April 2008 the three incorporated Element Bars »http://images.businessweek.com/ss/08/06/0627_fresh_entrepreneurs/2.htm |
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| Shape Magazine | November 2009 |
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MixMyGranola/Element Bars Giveaway |
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| Fitness Magazine | November 2009 |
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What We're Eating Now |
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ELEMENT BAR - These delicious, design-your-own energy bars are the perfect gift for health conscious friend.
Log on to ElementBars.com and pick the [ingredients]...name your creation, and you're done. »http://www.fitness-digital.com/fitness/200911?pg=108#pg108 |
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| Hot Domain Show | November 16 2009 |
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Make this years holidays extra special with Element Bars |
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I had the opportunity to speak to Jonathan Miller, CEO of Element Bars and get a better idea of what makes their website worthy of being declared one of Hot Domain Show's hot sites of 2009.
There you will see that the website is very user friendly with questionnaires if you are unsure what bar to pick. Or if you want to try to learn more about each ingredient there is a section devoted to you. Then again you may want to try out multiple bars, and that's where the Variety Pack comes in. »http://www.hotdomainshow.com/?p=216 |
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| Kellogg News | February 2, 2010 |
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Learning the hard way |
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Miller, a Full-Time Program graduate, is the founder of Element Bars, a company that produces customized energy bars.
It's important to partner with individuals who "complement your weaknesses," said Miller, who joined forces with a nutritionist who balanced his technology background To truly know your business, you have to get your hands dirty. Miller once spent eight hours and 29 minutes packaging 1,700 Element Bars by hand. »http://www.kellogg.northwestern.edu/News_Articles/2010/sharktank.aspx |
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| ABC 7 - Chicago | April 18, 2010 |
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190 Cyber Surf: Element Bar |
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A new local website is now offering you the opportunity to customize your very own energy bars!
»http://abclocal.go.com/wls/video?id=7394011 |
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| 103.7 Lite FM - Dallas | April 21, 2010 |
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Build A Bar |
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Lifestyle correspondent, Kimberly Schlegel Whitman, share a great new site, Element Bars that offers custom energy bars.
»http://1037litefm.radio.com/2010/04/21/kimberly-schlegel-whitman-39/#more-4538 |
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| Entrepreneur | June 2010 |
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100 Brilliant Ideas |
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DIY, minus the Y - Hard on the scuffed heels of the craft movement come the 'treps bearing handcrafted goods, made to order.
Element Bars Start with the base: Chewy or crunchy? Organic? Nuts? Fruit? You create the recipe, paying about $3 a bar for the privilege. »http://www.entrepreneur.com/magazine/entrepreneur/2010/june/206722-9.html |
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| Viv Magazine | July-August 2010 |
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Have It Your Way |
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Exercise your creativity and satisfy your individual tastes using these four websites that offer customization on items ranging from chocolates to shoes.
On Mondays, you're desperate for a dose of protein. Come Wednesday, you need an extra shot of energy. By Friday, you've got memory boosters on your mind. No problem: Element Bars let you be your own nutritionist. The all-natural, mostly organically sourced ingredients are free of re? ned sugar, saturated fat and chemical preservatives. "You can actually pronounce every ingredient in our bars," says co-founder Jonathan Miller. »http://www.zinio.com/pages/VIVmag/Jul-Aug-10/416131467/pg-30 |
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| Steve in a Speedo | July 12, 2010 |
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Custom Energy Bars Giveaway |
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Element Bars are a new granola bar / endurance bar that is on the market. . .[where] you can build a bar that fits you perfectly.
I tried these 3 different bars, and they were all great! They have great flavor, and they're "hearty." »http://iwannagetphysical.blogspot.com/2010/07/custom-energy-bars-giveaway.html |
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| TriFuel | July 12, 2010 |
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Element Endurance Bars |
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Element Bars are a cool concept in the very crowded nutritional/supplement bars market.
These bars taste good and are easy to eat. I wouldn't tire of eating them regularly as a supplement to my nutrition. »http://www.trifuel.com/training/gear/gear-file-skins-ry400-recovery-tights-element-endurance-bars |
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