As a graduate student in molecular nutrition and novice runner, Maria has tried all the
nutrition bars out there. After studying nutrition, Maria found it disheartening that major
nutrition bar makers still use ingredients such as high-fructose corn syrup, hydrogenated
oils and artificial flavors despite the recent research linking them to obesity, diabetes
and cardiovascular disease. Friends and family also lament the laundry list of unpronounceable
ingredients on the back of bar wrappers while simultaneously claiming that the product is
"all natural". An avid baker, Maria started experimenting in the kitchen and voila, Maria's
oaty bar was created.
In another part of the Windy City, Jonathan had crashed by mid-morning after eating a
sugary, processed energy bar. Jonathan was shocked at how unhealthy the mass-produced
nutrition bar was that he had been eating for years. He found that most nutrition bars
are loaded with saturated (or the 'bad') fat and refined sugar, while shortchanging us
on fiber and polyunsaturated (the 'good') fat. Tinkering in his kitchen, Jonathan started
making his own bars, which are high in protein, but still have plenty of fiber and are low in saturated fat.
Our story may sound familiar. We believe many people, like us, care about what goes into their bodies.
Not only should food nourish our body and soul, it should be made in such a way that sustains our planet.
We also understand that we all have different tastes and nutritional needs. So it is important to cater
our individual diets to our unique taste and nutritional requirements. Besides being
nourishing, we think nutrition bars should be enjoyable and fun! However, with today's busy, modern lifestyle,
not everyone has the time to make his or her own nutrition bars.
Jonathan Kelley joined the team and the two "Jonathans" worked to create an energy bar designer so that anyone could build their own bar
as easily as checking their email. After a number of sleepless nights and dozens of recipe perfections later,
ElementBars.com had been born.
At Element Bars, we invite you to pick and choose the elements (or ingredients) that you want
(or don't want) in your nutrition bar. We want to make nutrition personal again by letting you
customize your bars to your liking. We are also committed to using unprocessed or minimally processed
elements for your bars, in order to retain the maximal nutrition for you.
We are also constantly searching for more exciting elements that aren't offered anywhere else, so please
come back to check out new ingredients and feel free to shoot us an e-mail to share your great ideas with
us, give us feedback on how we're doing or just say hello!
We love to hear from you!